Paul Densley
Global sales professional with deep expertise in blockchain analytics, regulatory compliance, and client acquisition within the institutional digital asset space.
Globalledger.io, (Remote) — Head of Sales.
February 2024 - Present
▪ Spearheaded revenue growth and market penetration for a leading Blockchain Analytics and On-Chain Investigations SaaS provider, catering to B2B and B2G clientele.
▪ Engineered and executed a scalable sales strategy, resulting in a 5x team expansion (3 to 15+), encompassing SDRs, BDMs, Sales Managers, and CSMs, with comprehensive onboarding and training programs.
▪ Developed and implemented high-impact outbound lead generation campaigns, collaborating with marketing to optimize inbound lead flow and conversion rates.
▪ Established and monitored key performance indicators (KPIs) and sales targets, delivering detailed sales performance reports and projections to C-level executives and investors.
▪ Drove strategic business development through extensive global event participation, enhancing brand visibility and fostering key industry relationships.
▪ Designed and refined a data-driven sales process, aligned with Ideal Customer Profiles (ICPs) and specific market dynamics, to optimize platform and service adoption.
▪ Provided expert guidance on crypto regulatory compliance, including licensing obligations and MiCA applications, facilitating client adherence to evolving industry standards.
▪Successfully secured government tenders and responded to Requests for Proposals (RFPs), leveraging the company's specialized expertise to address critical public sector needs.
Cryptolock.ai, (Remote) — Director of Sales.
September 2022 - November 2023
▪ Pioneered the establishment of crypto protection and insurance claim validation services, defining strategic market positioning and client segmentation (B2B/B2B2C).
▪Forged strategic referral partnerships with leading KYC and blockchain solution providers, generating significant revenue streams.
▪ Leveraged a network of blockchain AML providers, investigation services, and global legal partners to deliver comprehensive client solutions.
▪ Developed and implemented asset recovery and case management strategies, enhancing risk mitigation and strengthening client compliance frameworks.
▪ Designed and executed pricing structures, sales funnels, and targeted marketing campaigns to drive market adoption.
▪Collaborated with the development team to enhance platform functionality and deliver customized white-label and bespoke solutions.
▪Established and managed quarterly/yearly sales targets and KPIs, overseeing budget planning for sales and marketing resources.